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Lemi Shine
Jeff Scroggins's Company Details
Since 1994, Lemi Shine has focused on being a pioneer within the industry and creating new segments within household cleaning. For instance, Lemi Shine developed the first dishwasher detergent booster; first hard water-focused rinse aid; first appliance cleaners (single- and multi-use); first dual chamber auto-dish detergent pods; first liquid dish soap with a ReadyFlo® no-drip valve; and first spot- and stain-resistant surface cleaner. These innovations have paid off for the brand and will continue to navigate the path to the future. Since January of 2018, Lemi Shine has added seven new products with 18 different SKUs, moving strategically into new category segments that offer huge potential based on the brand's unique positioning. Lemi Shine bridges the gap between chemical-heavy conventional brands and feeble natural products to meet the needs of a growing segment of consumers seeking safer products that are still effective. As the trend towards nontoxic household cleaners grows, the company is redoubling its efforts to increase distribution with current and new retail partners. Lemi Shine expects sales growth of over 30% in 2019 as the brand's footprint continues to expand not only in national retailers like Walmart, Target and Kroger, but also in key regional partners including Publix, Meijer, and especially H-E-B.