Jeffrey Archibald's Colleagues at 3G Spirits
Jeffrey Archibald's Contact Details
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Portland, Oregon Area
3G Spirits
Jeffrey Archibald's Company Details
Taste the Art in Artisanal! 3G Spirits fosters relationships through shared experiences with fine spirits. We are an importer of craft cachaca from Brazil. Cachaca is the 3rd most popular spirit in the world yet is virtually unknown in North America. We are here to share the pleasures of this spirit and teach the art of taste. Just before getting our MBAs from George Fox University –Archie, Bob and Zach - three of the Graduates (‘3G') who were on a ‘Team G', graduating in 2013, decided upon a Business Opportunity - Craft Distillation Industry - Spirit production. What we learned in our MBA program is that success is where passion meets talent in an area where there is unmet market need. The 3 of us just had a near perfect balance of navigating any business challenge thrown at us in the MBA program and enjoy working together. We share the passion for doing things well and educating people on many levels. And… we absolutely love crafting drinks! Archie, Zach and Bob share a vision of what the business should look like, how it is run and what kind of wake it leaves. So, 3G was struggling to find 3 "G" words that describe our philosophies. Well, it came to me in a vision that is so simple, reflecting an update of my old fashioned beliefs that a business has to balance the needs of employees, customers, and investors. 3G Spirits is: GREAT people GREAT products GREAT practices and the finest artisanal Spirits GREAT people: • We empower our people • We listen to and recognize our people • We know everybody within the company personally, straight talk • We reward and provide incentive for everyone GREAT products: • We are obsessed with quality, in the customer's eyes • We deliver what the market is looking for • We have uniqueness GREAT practices: • We build efficient systems, working in a sustainable fashion • We weigh the long term view in our decisions • We negotiate for win-win or no deal, treating everyone with respect