PMI is a forty year old property investment company headquartered in Beverly Hills that invests in commercial and residential real estate. PMI was the first to pioneer a new, creative suite in office buildings with its proprietary "lifestyle suites," which featured skylights, partial hardwood floors, designer lighting, raised ceilings, interior glass, and other upgrade features. PMI pre-built the suites in an efficient and generic floor plan that not only achieved a premium but also rented faster than suites requiring build-to-suit modifications. PMI was also one of the first to convert warehouse industrial facilities into flex creative space prior to the Internet boom.PMI turned its attention in 2005 to purchasing creative office in San Francisco. PMI created building clusters of all tech startups to help revive the struggling SoMa district, of which included Twitter, Yammer, Eventbrite, Zendesk and Scribd. Starting in 2012--PMI purchased single family homes, duplexes, triplexes and small apartment buildings in Los Angeles and the Bay Area. Targeting gentrifying urban areas, PMI then renovated obsolete properties into hip, "creative multifamily" apartments that appeal to Gen Y, knowledge workers, the creative class, and urbanites. These living spaces feature efficient and open floor plans, exposed building elements, higher ceilings, wood or concrete floors, both privatized and common collaboration outdoor areas, new windows, and drought tolerant landscape. Much like it helped pioneer the creative office in the late 90s, PMI is helped invent "Creative Multifamily."