In 2005, Steve Hoberman wrote and published a book on data modeling that was a relatively new concept for a technical book at the time: easy-to-read and practical. He continued to write and publish data modeling books, but also knew the value of easy-to-read and practical books at a broader scale, branching out into technology and business leadership books. Today Technics Publications boasts over 100 titles, with some of the most impressive works in the industry including DAMA's DMBOK, those by Bill Inmon, and the IDMA series.We at Technics Publications like to think of ourselves as the "Tesla of Publishing". Just like the Tesla car, we are original, agile, and environment-friendly. Our originality takes the form of filling in niches within the data and leadership book space, such as data modeling and data strategy. We have also published some of the most creative works in the field, such as The Hidden Corporation, a data management security novel, and the fruITion trilogy, novels on the fragile business/IT relationship. Our agility means as a small publisher, we can go from concept to bookshelf at warp speed. Bill Inmon's Data Lake Architecture for example, went from unedited manuscript to bookshelf in under eight weeks! We are also environment-friendly, with close to 60% of our sales in electronic books.