Jennifer Degraft-Johnson's Colleagues at Kasapreko Company Limited
Jennifer Degraft-Johnson's Contact Details
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Ghana
Kasapreko Company Limited
Jennifer Degraft-Johnson's Company Details
Leading manufacturer of alcoholic and non-alcoholic beverages in Ghana.The Chartered Institute of Marketing, Ghana (CIMG)Kasapreko Company Limited is a manufacturer of alcoholic and non-alcoholic beverages in Ghana. Kasapreko combines the best from our Ghanaian heritage with herbal science and state-of-the-art manufacturing technology strives to deliver products that offer a multiplicity of benefits to the end consumer.The company was founded in 1989 in Nungua, a suburb of Accra in response to the growing demand for good quality alcoholic drinks that were still within the means of the average Ghanaian.Kasapreko's vision differed from that of other alcoholic drink manufacturers present the country in that it identified the increasing sophistication of the consumer. High expectations in terms of taste, quality, safety and packaging meant that the Ghanaian consumer was spending more on foreign imports that met their aspiration. This was the mass niche that Kasapreko Company set out to serve.Kasapreko rapidly ascended to the leadership position in the Gin market with their "Kasapreko Dry Gin", which became the gin of choice for consumers.Kasapreko Company was the first of the local manufacturers to establish a modern quality control and product development laboratory and the first to introduce their own proprietary bespoke bottles and caps. Kasapreko was also responsible for the conceptualization, research, design and development of the first scientifically formulated, herbal-based alcoholic beverage in Ghana– Alomo Bitters which quickly become the company's flagship product.