The Point is a CX consultancy enabling the C-Suite to embrace data-led decisioning. We make the complex simple, helping businesses humanize their data to delight customers, optimize profit and prepare for the futureWe provide strategic support to accelerate seismic and holistic change across customer data insight, CX, marketing and data platform integration, commercial assessment methodology, and organizational design. Founded in the UK, The Point offers the North American market a view of the future state of omni-channel, transparent, AI-enabled customer experience. We've worked across a range of sectors including retail, grocery, utilities, housing development, banking and social commerce. We navigate the bureaucracy of big business with the agility of a start-up.We don't pull punches and we get to The Point quickly so that your business can make money, understand your data landscape and create meaningful, customer experience. Our approach is holistic, considering the operational, commercial and contextual realities of your business for a truly unique strategy view.We've worked with iconic brands like Harrods, stealth-mode start-ups and everything in between. Let us know what problem we can help you fix.