Genius is one of the first Canadian public companies to offer comprehensive support to start-ups with the intention of distributing a majority of the profits from the successful build-out of the companies to shareholders in the form of ongoing and special dividends. Genius' distinctive ability to tap public equity markets and banking lines of credit allows it to invest in majority positions of carefully screened start-ups with proven or well-developed prototype products. Genius utilizes its access to leading buyers and marketing organizations to gain important feedback about the packaging, pricing, and marketing strategy for each product. Once the product is positioned to maximize its potential, Genius funds and coordinates the brand awareness campaign to coincide with the introduction to its powerful distribution network. ZenCig and Zippler are current projects with a pipeline of business opportunities actively being pursued.