RAC is an ultra-modern full-service car company and stands for high quality. Our values are actually anything but modern. We see a disappearance in the market of a feel for real service. Products are polished and marketing 'kneaded' to what you have to find of it. The whole world is becoming more standardized, everything is fixed and looks more and more as a great uniformity. Not with RAC. We nurture that typical, cocky little belief that every client is different. That every client has individual needs and requirements and that requires an appropriate approach. And that little cocky, that individual is what our customers and our employees prefer. This is clearly different RAC which would be distinctive.