For readers: We're a 12+ year old free monthly publication, supported by our web presence, providing local and national news, articles, events and other information related to health, fitness, nutrition, sustainability/green living and healthy pets in the East Michigan region that covers the northern Southeast Michigan suburbs of Oakland, Macomb, Livingston, Genesee, Lapeer and Shiawassee Counties. For businesses: Being a niche magazine and website, we have a clearly defined strategic approach, that has been refined for the last 22 years, to marketing the products and services businesses in our community have to help our readers live a healthier, more sustainable lifestyle.