Wow was created to enable the best way of working.Our working world has advanced in so many ways, particularly over the last couple of decades- and continues to develop at a rapid pace. Technology has unlocked many possibilities and people have embraced the growth and likewise had to continuously grow to keep up. Our subsequent questions: Why must Talent limit their working capabilities to a constraint in business capacity? Likewise, why do Employers limit themselves to only access Talent they can afford and shake hands with? Why is work not done by the best suited Talent? Surely this (now self-inflicted) restraint is not what is best for Talent or an Employer and is certainly not the best way to get work done.Wow enables the best way of working.