When I was 10 months old, my mother sat with me on a very early morning in Brooklyn, New York, and she made me "watch" the royal wedding of Princess Diana and Prince Charles, quietly whispering, "one day you will marry a prince." She always says it was the very first time I saw England. A year later, yet again in the middle of the night, she sat me in her lap to watch the birth announcement of Prince William, telling me, "that is Prince William, and when he grows up he's going to be A KING. Mommy will take you to England some day to meet him, and you will fall madly in love like a fairytale and live happily ever after in the castle." I'm told I didn't move or make a peep while we watched. Maybe my soon to be 2 year old self already somehow knew where my passions would lie later on. Fast forward 35 years. While I never did marry a prince, my husband is actually British, and let's be honest, you hear that accent and immediately think royalty (or Harry Potter) anyway. So let's all agree that he's a magical royal. Due to my mother introducing me to fairytales at an age where I wouldn't even remember it, the rest of my life played out in the same fashion. I fell in love with the idea of royalty. I fell in love with princesses, queens, England, castles, fairytales...magic.When I thought of the idea behind Lash & Crown, I always kept coming back to Regina, The Evil Queen, from Once. In reality, you can almost say her character was my muse. Fairytales are beautiful, but so is life, and I've never been all about roses and cupcakes. I'm about passion and confidence...poise and boldness...beauty, with a touch of beast. I wanted this brand to come alive the minute you held a box in your hand. I wanted every woman to open it and in that moment, feel like the innocent little girl who believed in happily ever afters again. I wanted every woman who wears my lashes to feel transformed, not just physically, but mentally. We don't get locked in castles.... we build them.