Jihad Lazkanee's Contact Details

Jihad Lazkanee's Company Details

United Group International For Publishing and Marketing

, , Armenia • 201 - 500 Employees
Publishing

United Group is specialized in print media development; it owns publishes or develops several leading titles spread over 25 cities in the Middle East, Africa and Europe.UG success hinges on three fundamental key factors, develop local editions, increase circulation by city and offer a great Advertising opportunity to the advertiser • Develop local editionso Acquire readership by city by localizing the content and interacting with various environment and readerso Easy-to-read and straight- to-the-point content and designed in a world class layout o Printed on high quality papers • Boost Circulation through subscription o Local boost of the circulation through subscription will allow a balanced readership by city and ensure supremacy of penetrationo Remove competition at the P.O.S, and become the first choice for readerso Loyalty through consistency of delivery • Advertising Opportunityo Using the group Advertising strength locally and regionally to immediately attract Advertisero Strong local penetration avoid spill over that is done with Pan Arab mediaand reduce the CPMo Local Sales team interact directly with local advertisers and serve them betterUG strategy is to cover all existing markets with multi titles by acquiring new media, leverage synergy amongst them and profit from the advertising power of the group to reach financial profitability fastUnited Group owns the leading monthly social title in the region Layalina and publishes Marie Claire Gala, Top Gear, and other titles that will be announced in the coming future