We are an advisory firm focused on driving growth for organizations in K-12 and Higher Education. First Step Advisors is supported by an international network of leaders in education that represent schools, publishing and technology firms, market research organizations, financial analysts, investment banks, and private equity funds. We are also the producers of Navigate Ed-Tech (www.navigate-edtech.com), the first and only tactical marketing and enablement sales playbook for education companies. Our experts have been cited within 30+ media outlets, including The New York Times, Wall Street Journal, Education Week, eSchool News, and many others. Jim McVety is Managing Partner at First Step and has successfully completed hundreds of advisory engagements throughout his career.