Karoo Catch represents a viable and innovative solution to reducing reliance on rapidly declining wild fish stock. This is achieved whilst creating sustainable skills development and employment opportunities for rural women. Furthermore it promotes pro-poor economic growth, provides solutions to food security challenges and contributes towards environmental sustainability. The initiative, located in the rural town of Graaff-Reinet in the Eastern Cape, is well aligned with the priorities of National and Provincial Government, the Sarah Baartman District Municipality and Dr Beyers Naude Local Municipality.