Jimmy Warshawsky
Marketing Director at M-School, LMU College of Business Administration - Los Angeles, California, United States
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Los Angeles,California,United States
M-School, LMU College of Business Administration
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M-School, LMU College of Business Administration
Los Angeles, California, United States • 3 EmployeesHigher Education
The M-School is a transformative two-year creative marketing program within LMU's College of Business Administration. Launched in 2012 in partnership with ThinkLA, the M-School is built for the next generation of creative storytellers, innovators, and strategists. M-School offers two focus areas within the M-School curriculum: Strategy & Brand Management, and Content Creation. Strategy & Brand Management Focus is on advertising and branding strategy, media planning, account and client management, full funnel and performance marketing (paid search and paid social media).Content Creation Focus is on creating compelling branded content, learning app development and video pre- and post-production tools and techniques, and how to develop full-funnel content that works throughout the digital/social media landscape. Students with this focus will develop a creative portfolio of their work. This focus is geared towards those who would like to further develop and apply their skills in creative writing, graphic design, video, storytelling, social media, photography, app and website development and more.