Joan Vilumara's Colleagues at PASTISFRED SLU
Joan Vilumara's Contact Details
Tarragona,Catalonia,Spain
PASTISFRED SLU
Joan Vilumara's Company Details
For more than a century the essence of a family tradition remains in each new creation, together an innovative spirit and a development culture make this legacy evolve in a constant growth, leading the third generation of the Cubarsí family to the search of new milestones in the pastry & bakery sector.This passion for reaching new solutions for the customers has led the Hofred Group become a global pastry solution, , advising and giving creative and technical answers to market demands, till anticipating new product concepts.More than 100 years in constant development, but maintaining the business culture of customer proximity, special attention for the detail and the need to listen to the client, evolving a long-term partner relationship.The largest frozen pastry production plant in Spain, currently focused on large retail customers, with a production capacity for more than 22 million cakes units. The factory was born as Mercadona's exclusive supplier in 2006 by Grupo Siro and acquired in 2016 by Joan Cubarsí with the mission of adding artisan value to products, increasing quality, and implementing productivity improvements. Soon the efforts showed effect, turnover was doubled in 2018 compared to the acquisition in 2016.In 2020 the brand Pastisfred starts an opening process to new international markets, with the competitive advantage of the experience given by working for years for the largest retail chain in Spain, Mercadona.It is a continuous development process to adapt our production to more advanced technologies where handwork does not add value to the product, but with the premise of remaining the artisan process, which defines a clear differentiation element.As a result, we can offer a global pastry solution for your frozen and chill supermaket shelves and for your Food-Service requirements, following the latest trends and responding to any specific consumer need. Our clear aim is to become your long-term partner with this differentiating value.