Joanna Morrissey's Contact Details

Joanna Morrissey's Company Details

TOBE

New York, New York, US • 10 - 19 Employees
Non-Profit

TOBE is a team of critical and creative thinkers providing customized consumer insights and cultural projections, and tailored business strategies to clients in the retail, entertainment, beauty, real estate, hospitality, and food and beverage industries. The offering includes: CONSUMER PROJECTIONS + CULTURAL INSIGHTS Consumer appetites across industries, within the context of culture. TOBE identifies meaningful movements and sociocultural touchpoints shaping people’s values. BUSINESS STRATEGY Branding, positioning and whitespace-identifying for smart strategies. TOBE shares the signals that indicate changing business dynamics. MERCHANDISING + CATEGORY DEVELOPMENTS Category evolutions, aesthetic drivers, and wardrobing wins that define demand. TOBE filters styling cues to level-up for new-gen shopping patterns. MARKETING + ENGAGEMENT TACTICS Winning brand activations to capture consumers’ hearts and minds. TOBE tips on developing a strong brand personality with on-point messaging, engagement, content and collaborations. DIGITAL EXPRESSION Online brilliance and digital dexterity. TOBE syncs consumer insights with social media maneuvers and platform possibilities. EMERGING BRANDS A constant flow of new brands and resources by industry and influence. TOBE vets and edits the overwhelming number of new brands to cut through the noise.