Joanne Snodgrass

CEO/Designer at Nouvelle/Silk95Five - West Palm Beach, Florida, United States

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Nouvelle/Silk95Five
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Nouvelle/Silk95Five

West Palm Beach, Florida, United States • 11 - 50 Employees
Apparel & Fashion

Traditional silk shirts feel amazing on the skin and is eco-friendly, but they often have an uncompromising fit, high cost and requires dry-cleaning. Well, we fixed all that!Our signature stretch silk maintains all the beautiful qualities of pure silk but we added stretch and wash-ability. Carefully engineered by our founder to enhance the lustrous qualities and feather-light feel of silk, with added benefits of stretch for comfort and easy to take care of features including at-home washing and wrinkle resistance. Our line's soft styling flatters all body types and can be worn as a top-to-toe look that continue to drape elegantly as you move from day to evening. Those in the know own the iconic Monte Carlo button-down, India boyfriend and Montenegro shirts in multiples, confident that they always look impeccable as they pair and layer our pieces.Keeping you in classic colors - Fonce grey, Nouvelle white, Noir black, Navy blue, Silver lining and The Ave pink, enhanced with tonal custom dyed seasonal colors naturally inspired by the world around us.Working with natural fibres allows us to be intrinsically more sustainable but we are always taking steps to purposely make our brand eco-friendly and ethically sound throughout every step of our manufacturing process, including our delivery to retail partners and end consumers.Our personal process of becoming more sustainable includes ethically sound sourcing and manufacturing and a reduced water-waste dye procedure. Lastly, founder, Joanne Snodgrass implemented a plan to reduce label and hang tag material, and recycle and use off cut material.

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