The focus of Mazole Holdings is the marketing and business communication arena.The reason being that marketing in its broadest sense is a communication activity around the needs and interests of people as individuals and in groups. It is above all a study of human behaviour and of the factors that influence that behaviour in the buying and selling of products and services.Through the various disciplines, values, creativity and science, the aim of marketing is to achieve growth of brands, companies, individuals and ultimately the growth of countries.It is for the facilitation of this growth that Mazole was founded, and it is our purpose to seek out entrepreneurial companies in the marketing sector in South Africa and also across the whole continent of Africa. Our focus areas are communications research, public relations, agency selection services, events and entertainment and communication services into which we can make investments and form associations.It is as a result of our investment of financial resources, time and expertise into these companies that we can add value, bring greater shareholder returns, and make a contribution not only to the companies that join our group, but to Africa's developing economy as a whole.