We believe in purpose behind any innovation. Innovation Why looks at where you come from, to understand where you heading.In our innovation journey we apply the principle of three Why's:- Why does the company (team, stakeholders) need this innovation? There is nothing worse than unfulfilled expectations. - Why do people need this innovation? We believe religiously in consumer-centric innovation.- Why does the world need this innovation? Any small step towards sustainability counts. We are there to help you making it your way.