John Bissett's Contact Details

John Bissett's Company Details

SlingshotEdge

Edinburgh, Scotland, United Kingdom • 2 Employees
Management Consulting

- Imagine if the vast majority of your sellers could perform like the top 20% - What if your Marketing teams could generate a bigger funnel of Sales Qualified Leads? - And what if your sales AND marketing teams acted as a single, buyer focussed, influential, deal closing machine?With SlingshotEdge you get a process to create and document WINNING sales conversations using THE RULES (see below). Think of these as conversational stories. You also get a mechanism to enable ALL your sellers. And ALL your Marketers - that's 50 to 2000 to use and flex these stories to their buyer's situation. They use compelling visuals and whiteboards. These conversational building blocks can be assembled on the fly to make it easy for your buyer to see why they should take action and choose you. Many businesses fail to grow not because they offer inferior products or services, but simply because they can't get buyers to see why they should choose them over their competitionOften the competition isn't another supplier – it's their prospective Customer doing nothing different and remaining with the status quo. These are the deals that remain in your seller's pipeline quarter after quarter. Forrester Research, CSO Insights, Sirius Decisions all agree a large chunk of Sales Qualified Opportunities opportunities end up in the NO-DECISION bucket.Despite these conditions, most sales forces have some ROCKSTARS who consistently exceed quota. But what is it that the rockstars do that most don't?They usually have a high EQ. They unconsciously power their conversations referencing THE RULES. These rules come from behavioral science and they can change the way your buyer perceives the value you offer. The rules turn weak language to powerful, attractive language. They enable sellers who use them to ask the right questions, say the right things and cause action, that helps both you and your buyers. They help Marketers build narratives that attract.