John Davis

Director & Founder at Brandspank - Southbank, Victoria, Australia

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Location
Southbank,Victoria,Australia
Company
Brandspank
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Brandspank

Southbank, Victoria, Australia • 1 Employees
Mechanical Or Industrial Engineering

Brandspank is a hybrid advisory/contracting service with a hands-on approach and an over-riding interest in "unlocking growth" and "building worth" via innovation and branding• Innovation to drive change, differentiation, value and growth• Aggressive Branding to lock in the resultant dynamic and worth• Hands on "design thinking processes" for better, faster solutionsFounded as a vehicle to apply high end consulting and research thinking and techniques to contract assignments Brandspank provides bespoke business solutions and strategies with a thought leadership bias around • Growth Acceleration and Business Turnaround Programs• Commercialisation of Technology• Investment/Acquisition-ready Growth Plansaround major issues of Growth, Leadership, Talent, Innovation, Globalisation and Disruption -viaTHOUGHT LEADERSHIP – Advising and assisting in the areas of emerging trends, insights, ideation, differentiation modelling, product and brand development, reframing value, traditional/digital media/PR effectiveness, channel and path to purchase opportunities, and international transfer of successDEMAND GENERATION - A Growth/Differentiation/Go-to-market modelling process called IDEAR®-[Insights, Differentiation, Execution, Action, and Review]DEMAND FULFILMENT – A multichannel modelling process called SLICK™ - identifying pain points along the Path to Purchase – using design thinking techniques – to develop the slickest possible customer service and game changing opportunitiesINNOVATION - Technically and digitally savvy and disruptive by nature being involved with video streaming since 2009, Smart solutions via Internet of Things 2017, digital/social media alternatives to advertising and PR and an interest in emerging technology [AI, 5G & Block Chain etc] Clients incl. Dulux, Red Bull, Tetra, Mars, Heinz, Visy Group and customers [Incl. Fosters, Coke, Diageo, Lion], Global Advertising Agencies [George Patterson and Nitro] SME's, Ventures and Start-ups

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