We knew the golf industry was over-filled with golf apparel for the great golfer, we decided that we needed to market the "less than great golfer, so we created L.O.F.T. GOLF! Our product has been described as "above average apparel for the average golfer". Our products are for the 53 million golfers that just don't take themselves too seriously. Why 53 million, you ask? "cause that's the number of golfers that don't regularly break 100!