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SYNQY Corporation
John Hoye's Company Details
SYNQY's Enhanced Product Listings are a new type of advertising designed to replace or complement your existing retail media. This ad category is different from Sponsored Listings or Banner Ads, which are limited to a few locations on the eCommerce page. Enhanced Product Listings turn every product on a retailer's site into monetizable advertising inventory by "overlaying" rich-media ads onto the product listings. By opening up this new advertising space, Enhanced Product Listings increase ad profits by as much as 30 times more than other forms of retail media. Enhanced Product Listings are an excellent solution for e-commerce sites without ads. Shoppers find these ads to be unobtrusive, so they're a unique type of ecommerce advertisement that enhances rather than harms the shopping experience. They influence shoppers just at the moment when they're looking to buy, so they receive higher click-through rates and boost sales by ten percent or more. Everybody wins. SYNQY's SaaS-based retail media platform helps retailers increase sales and monetize their existing e-commerce real estate. Rich-media content allows vendors to share their product and brand stories directly to in-market shoppers on their product listings, without the complications of keyword analysis and demographic profiling. These listings inform and delight shoppers, so they buy more, and come back more often. The SYNQY Retail Media Network has delivered Enhanced Product Listings to millions of shoppers and has been used at over 2,500 retail locations.