John Maddock's Contact Details

John Maddock's Company Details

BRIDGING SCIENCE AND ENVIRONMENTAL TOPICS TO THE PUBLIC We are taking public education to the next level by building large scale public art installations which become learning tools – physical, virtual, and social – that inspire, delight and engage anyone. We have developed a technology called Interactive Science and Art (ISA) which uses highly accelerated simulation technology coupled with sensor technology as a platform to convey difficult to grasp concepts in science and technology such as complexity, climate change, evolution, artificial life, and artificial intelligence. COLLABORATION The Underground Engine is a consortium of artists, scientists and technologists focused on communicating environmental and scientific topics to a wide audience. We artfully combine our experience from film, visual effects, virtual reality, and interactive media to create immersive content that allows the public to engage, be excited by, and more intelligently respond to the scientific and environmental issues that are shaping the world of the future. VISUAL EFFECTS AND SCIENCE With over 25 years of experience, we’ve been creating large-scale CG natural environments, cityscapes, massive dynamic cloudscapes, underwater scenes, and microbial animations for film, TV, museums, and private companies. By using computer generated tools and techniques from film and cinematography, we can depict scientific phenomena typically too large or too small, or happen too fast or too slow for people to comfortably grasp. Thus, extremely large and slow moving events like climate change, deforestation, landscape evolution, or even expansion of the universe, can be cinematically adapted into a time scale in which a non-scientist can identify with and understand. Equally true for events that are too small or too quick to see directly - we create clear yet visually rich depictions of cellular, molecular or even subatomic phenomena.