Pedaling Podcast is a show brought to you on the road as John cycles from Sydney back to London. Crossing places such as Thaland, India, Iran and Turkey, John's aim is to showcase the culture of the cycling industry from one story to the next.With a plan to release a show each week, a personal challenge is underway to present branded storytelling whilst moving across countries. He will undertake all his research, interviews, editing and publishing whilst finding shelter, food and decent internet to bring the stories live.