Jon Leighton's Contact Details

Jon Leighton's Company Details

UNT

N/A, N/A, in • 250 - 499 Employees
eLearning

The relearning required for 21st century marketers is at the center of our annual event designed around brand strategy.Every year The Un-Conference: 360 Degrees of Brand Strategy for a Changing World attracts 50 progressive marketers that see comfort zones as a dangerous place.Marketing's Only problem-solving event is unique in many ways: -We're here to learn from and with each other. -Our competitive learning format is gamified, creating a fun, energized experience for higher impact. -The walls are down, there are no podiums or stages, there is no hierarchy – your uniform is jeans. -The focus is on your learning outcomes, not ticket sales. -Small is powerful, with only 50 marketers participating in hands on learning. -Marketers from all over the world join us, sharing rich global perspectives. -As in your marketplace, some will win, some will lose, all will learn.No Attendees. Only Participants.The best pathway for learning is through participation, not observation. Here, we will challenge your thinking about brands and brand management. To do that, we'll put you in a team of 10 and offer you opportunities to compete and learn alongside other marketers. The challenges you'll tackle are based on actual issues that you and other participants are facing.Who Should Participate?We have reserved these two days for 50 senior B2C and B2B marketers who see professional growth as a mandate for success and who seek a learning experience superior to last century's format of marketing conferences:-Marketing oriented leaders-Marketing professionals (brand managers, product managers, directors, vice presidents, CMO's, brand strategists etc.)-Advertising agency professionals (account executives, planners, creatives, agency heads)-Marketers facing brand strategy issues-Marketers seeking a competitive advantage-Professionals in charge of brand building, brand management, human resources-Professional brand consultants, digital consultants and researchers-Marketers who prefer participation over observationEvery year a wide range of brands from around the world join us. Past participants include AAA, Air France/KLM, Bayer, Bloomberg, Humana, Land O' Lakes, Liberty Mutual, Pilot/Flying J, RJ Reynolds, TD Ameritrade, GlaxoSmithKlein, Wounded Warrior Project, Monsanto, Ogilvy, Kawasaki, GE and many more.We will be announcing the details of our 6th event shortly.For more information or an invitation, please contact Derrick Daye at: ddaye at theblakeproject.comWe hope you can join us.