Jonathan Aitken's Contact Details

Jonathan Aitken's Company Details

Tacit Design Strategy

Vancouver, British Columbia, Canada • 1 Employees
Design

COLLABORATE-UNDERSTAND-CREATE We are passionate about using collaborative design research techniques to uncover the human perspective behind complex problems. We explore the human drivers and perspectives behind complex challenges. We believe that collaborative design research techniques are the most honest and effective way to map, understand and solve these challenges. Have a wicked problem? Bring it on.At Tacit Design Strategy we apply human-centred design techniques to uncover tacit knowledge held by your stakeholders. Tacit knowledge refers to things we know, but cannot easily articulate. So while traditional focus groups, or interview techniques, are the industry norm in gaining important user information, they may only access information that is revealed by the questions an interviewer knows to ask. Our collaborative design processes can reveal deep-seated assumptions and beliefs that one might not learn otherwise.