Jonathan Masse's Colleagues at Scheid Family Wines
Jonathan Masse's Contact Details
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Scheid Family Wines
Jonathan Masse's Company Details
Al Scheid first saw untapped potential in Monterey County in 1972 when the wine region was in its infancy. What started as a grape growing operation that sold 100% of its production to other wineries has evolved into a vertically integrated grapes-to-glass family business focused on national and private label brands. Celebrating our 50th anniversary, we embrace continuous advancement and innovation, including the adoption of new approaches and technologies in the vineyard and winery that lessen the impact on the environment and identify opportunities for growth.Family owned and operated, our estate vineyards are located along a 70-mile spread of the Salinas Valley in the Monterey AVA. The array of microclimates and soils gives us an optimal selection of estate grown fruit to work with each vintage. Our estate vineyards have been certified sustainable since 2014 along with the estate winery since 2018. The entire winery operation is powered by 100% renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies enough energy for 125 homes in the local community. In 2018, we embarked on an ambitious plan to eliminate herbicide use and transition a significant amount of our acreage to organic certification. In 2020, we achieved our first organic milestone with the certification of our 85-acre White Flower Vineyard in the Hames Valley AVA. And, in March 2021, we became 100% herbicide free on all of our estate acres. The Scheid Family Wines national portfolio includes eight unique and distinctive labels: Scheid Vineyards, Sunny with a Chance of Flowers, Ryder Estate, District 7, VDR, Metz Road, and Stokes' Ghost. We also produce many regionally distributed brands for specific clients and distributors.