Jonathan Valentino
Business Development Manager at The 360 Mall - City of Parramatta Council, nsw, Australia
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The 360 Mall
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The 360 Mall is an experiential commerce platform that is designed to exploit an untapped $695 million market that Australian retailers can penetrate. We have combined the best elements of physical and online shopping and subsumed them into an unprecedented online shopping platform. In doing so, we have recreated transactional e-commerce and set motion in a new and exciting trajectory that is sure to excite the online retail world - our 50,000 BETA users loved it!Online shopping is undeniably lacking the in-store experience - and shoppers are noticing; 50% say they could be better engaged by retailers online. We're aware that shoppers are bored of browsing through countless flat, relatively undifferentiated, pages online, where it is just click and move on. In fact, 48% of a retailer's existing customers would seek out their website more often if its interactivity increased.Our solution is a mechanism to increase user engagement, as retailers can promote their products, in a more appealing and interactive manner without the promotional noise. At the same time, we employ physical retailers extensive knowledge of product positioning and store layout to maximise conversions and cross-selling. Our platform has already attracted interest from the country's top retailers, evident by the 100 retailers onboard our BETA site, which saw over 50,000 users through our ‘Virtual Doors'. Throughout and following our BETA, we attracted extensive national media attention - including Channel 9's A Current Affair, Channel 7 News, the BRW, Today Tonight, as well as many other publications and broadcasts. Our team was subsequently accepted into, and completed, an intensive high-tech accelerator program and secured the backing of Slingshot Accelerator and Artesian Capital.