Jose Villaluna's Contact Details

Jose Villaluna's Company Details

MINT

Milan, Lombardy, Italy • 170 Employees
Marketing & Advertising

MINT is an international group that operates across 
25 countries in 4 continents from its offices in Milan, London, Paris, and São Paulo.The MINT platform provides advertisers with a single interface to execute their entire media spend on all AdTech platforms across all channels (Search, Social, Display, Video, Native, Affiliation, Programmatic Radio, Addressable TV, etc.). MINT uses machine learning algorithms to automate and optimize campaigns, enabling advertisers to effortlessly increase revenues and advertising ROI through enhanced efficiency. Thanks to the Consumer Intelligence layer, MINT optimizes not only across platforms but also across different audience signals, leveraging the full potential of a clients' first and second-party data, improving the ability to target consumers. With a more holistic overview of consumers' behaviour built by putting together data signals coming from all different platforms orchestrated (a real journey-based view of all customer interactions), advertisers can stop making marketing decisions based on pure assumptions, and they can start communicating with their customers at relevant points in the buying process, improving engagement and conversion rates.