The Football Collective is an exciting new joint venture combining the specialist, award-winning teams from Pitch Marketing Group and SDI Sports. The partnership has been formed to blend a unique mix of global, creative and strategic experience in football, with a robust understanding of how to activate on the ground in different territories. In particular, The FC has an expert understanding of the Middle Eastern and North American markets, making them the ideal activation partner ahead of the impending 2022 FIFA World Cup in Qatar, and the subsequent United 2026 FIFA World Cup.