Reseacher and Developer of Giordano Service Values; Raffles GuestXperience; Delighting Customers for NLB; LEADERSHIP Principles for leader's development; 4Es Branding Customer Experience; and ASTIR Potential Development Methodology. Author of the leadership inspirational book 'EAGLES Dare! Leadership Mastery' and co-author of the best-selling motivational book, "Seizing Your Success'.