Juan Cartagena's Contact Details

Juan Cartagena's Company Details

Pendular

Madrid, Community of Madrid, Spain • 3 Employees
Information Technology & Services

Pendular offers innovative technology to bring the story format to publishers. Providing them with a mobile-first audiovisual format that helps attract new audiences and opens a new monetization channel through new premium advertising spaces fully controlled by the publisher.Pendular also makes it easier for digital newsrooms to improve user experience, giving readers the control of narrative rhythm (tap by tap), with a light and full-screen content format, easier to consume in the current competitive attention environment.Thanks to Pendular's technology, publishers can adapt their editorial content to a versatile format that's already established in social networks. It's precisely the familiarity of this format among young users what gives publishers the opportunity to use stories as an initial hook to attract and retain this complicated reader segment.