New Theory helps teams reach reduce churn through qualitative customer feedbackWe're a team of 7 people based in Brooklyn, New York. We're united by the common belief that most startup failure is driven by a fundamental misunderstanding about how companies succeed: Namely, that growth isn't driven by marketing, it's driven by product. And that you should invest almost exclusively into your product until you reach Product Market Fit. Our central mission is to help companies save money and increase their odds of success by following this strategy.