> TEST YOUR DESIGNSTest what works before you go into a live environment. Test logo's/ campaign visuals/ videos/ display ads and more in days instead of weeks.> CO-CREATE WITH USERSLet your chosen target group decide if they like your ads or not, let them choose between different campaigns/visuals/... in real-time. Make them ambassadors.> BASE DECISIONS ON DATAUse the campaigns that your customers have proven to like. Influence them to convert and engage with your brand based on data, not subjectivity.