Flickup is a comprehensive fan engagement solution for medium-to-large scale sporting and corporate events. Through event installations, teams and brands can leverage Flickup to gather high quality, user-generated marketing content. Using Flickup's custom mobile application, available for iPhone and Android, fans engage with one another to capture lasting memories, in the form of branded photographs. A simple peer-to-peer request for a picture will result in a permanent captured moment for the fan and marketable data for the team or brand.