Ascot Chang has been creating classic bespoke shirts for the discerning customer since Mr. Chang opened his first shop in Hong Kong in 1953. Internationally renowned for his exacting attention to workmanship, detail and fit, Ascot Chang believed that clothing should complement the wearer's individual figure, lifestyle and tastes, while maintaining an excellence in quality and design. "My customers bring their own style to the shirt, "he once explained. "I give the style substance."Ascot Chang now has 12 retail locations worldwide including stores in Hong Kong, New York, Beverly Hills, Shanghai, Manila and Beijing (Opening Spring 2009).