McGroce (abbr. Machine Merchandised Grocery) is an h-commerce stealth mode startup for Tailored Grocery shopping needs. Ever got stranded making purchase time decisions with a health goal in mind and plethora of products in front of you. Ever got confused with a variety of brands, prices for same product categories, ads claiming healthy. Ever felt Can I actually try a new product without actually buying it first? First e-commerce product to introduce the world to h-commerce.