Justin Metcalfe's Contact Details

Justin Metcalfe's Company Details

Purcell

Santa Cruz, California, United States • 17 Employees
Retail

Purcell (formerly SmartBins) offers simplified refill merchandising solutions for retailers, brands, and shoppers. Our category-defining smart dispensers enable a hyper-efficient supply-chain, data analytics, and a delightful user experience. This patented technology holds the key to disrupting the grocery industry by bringing sustainable shopping mainstream. The businesses we serve beyond retail include corporate campuses, cafeterias, restaurants, ghost kitchens, convenience stores, and online fulfilment.We believe 'packaging at purchase' holds the potential to be the most meaningful innovation in food retail since the barcode was adopted in the 1970s.Our StoryDavid and Russell started Purcell after realizing the answer to reducing household trash relies heavily on the elimination of excessive food packaging. Food packaging comprises 75% of American household waste, the largest single component of landfills. Loose bulk food has a slimmer supply chain and reduces food-related waste. Hinging on the idea that reducing waste is a sustainable business advantage, Purcell promises to reduce food-related waste, boost grocer profits, and increase customer savings.Read more about us here:https://www.winsightgrocerybusiness.com/technology/1-1-smartbins-founder-david-conwayhttps://www.forbes.com/sites/sap/2021/01/22/how-to-create-waste-free-consumption-habits/?sh=54ddeff35b54https://thecounter.org/modernizing-bulk-grocery-supermarkets-tech-shopping/