We're a new breed brand and customer experience consultancy specialising in branded customer experience, digital commerce and loyalty solutions. We're called The Ninety-Niners, because we stand with the 99%; the real customers who experience brands, not the 1% who create them.Every one of your customers is different. The things they value are different. The things that move them are different. It is by embracing difference, that we can be relevant to each and every one of them. And make them more valuable to your business.We offer a range of strategic consultancy products to help businesses become more customer-centric, and a flexible, agile model for delivering solutions, where clients only pay for what they need, when they need it.Our servicesStrategic consultancyWe help clients identify and prioritise opportunities to grow customer value through more relevant communications and experiences. Our modular process of audits, analytics, research and workshops is designed to accelerate the application of data and personalisation in pursuit of acquisition, growth and retention objectives. By embracing customers' differences, we improve the experience for every individual, and through a scientific approach to optimisation, prove the short and long term commercial returns for brands. Customer-centric solutionsWe deliver creative, personalised solutions for branded customer engagement, digital commerce and loyalty programmes. We assemble and lead bespoke project teams through The 99collective; a community of the best creatives, analysts, strategists and producers from a variety of fields, that can work independently or embedded within your in-house teams. We believe clients should only pay for what they need, when they need it.