Automatica specialises in providing technical support for creative professionals. With over a decade of industry experience in the Apple channel, supporting clients in varied market segments and of all sizes, from small design studios and photography collectives all the way up to enterprise Mac deployments with large corporate clients.Automatica is driven by the passion and knowledge of Kai Howells.Automatica doesn't practice high-pressure sales techniques or use Jedi mind tricks to get you to purchase the latest internet fad. Our recommendations are based on years of experience in knowing what works and what doesn't. There can be a world of difference between what a vendor says on the back of the box and what the product does in real life.