Established in 2012, Premium Shop has become one of the pioneers in clothing industry specialized in custom wear apparels. Its best product was and is still The Chino Premium which have won Indonesian hearts. Premium Shop also has awarded by Kaskus (Indonesia most visited online forum) as one of the Best Sellers of fashion products by 2015. Premium Shop also get worldwide attention by having top rank Google SEO in "chino premium" keyword, especially in Asia Pacific Region. Moreover, the variation of products is not limited by pants and trousers, Premium Shop also had great top apparels. Premium Shop successfully got its first one billion revenue in 2014 that proved the business sustainability was well established.