Jinmee (진미- Korean for ‘Best Beauty) is a London based premium Korean skincare brand and simple skincare is at the forefront of everything we do. Jinmee was founded by Karen Hong in 2018 with the desire to share effective Korean skincare with the UK and beyond. With our message of 'Skincare is Self-care', we believe that everyone can achieve great skin following a simple Korean skincare routine. The key to happy, healthy skin is hydration, quality ingredients and correct application. Through Jinmee, we deliver the trust we all expect from our brands. We aim to share honest, transparent skincare, providing the knowledge that we all need in order to make our own decisions with our skincare and what works for our own, unique skin. We are passionate about sharing the ‘skin-first' philosophy of our Korean heritage with everyone, so that we can all see the benefits of a simple and effective skincare routine and achieve the radiant skin we all deserve.We strive to deliver quality, functional products through both our own range and a specially curated selection of the finest in Korean skincare.The first product in our range is Hydrapuff, an innovative skincare tool that will transform skincare routines. This ultra-thin, super absorbent skincare sheet effectively delivers 50% more product to your skin than cotton wool, using half the product for double results. A skincare saviour in post-cleansing, Hydrapuff applies your liquid skincare with ease and you can personalise your routine by creating your own DIY sheet mask!With less wastage at the heart of our brand, Jinmee does not compromise on the environment, and we are proud to say that Hydrapuff is vegan, cruelty-free, bio-degradable and plastic free. Hydrapuff is available online now as well as in Topshop Oxford Circus, London.GET IN TOUCH For opportunities in collaborations, buying and PR please contact:hello@jinmee.co.ukVisit us:www.jinmee.co.ukFollow us:Instagram @myjinmeeFacebook @myjinmee