Logical Brands, Making pets' lives better through meaningful innovation. The first brand we launched was Playology® The Science of Scent Unleashed™! Playology® designs scented toys made from dog-safe materials that keep dogs engaged 7X longer than unscented toys. Dogs have amazing noses that are 10,000 times more powerful than a humans. Dogs experience the world through scent! Our toys feature Encapsiscent® Technology which means our all-natural scents are embedded throughout the material of the toy at the microscopic level. As your dog chews, those tiny scent particles are released for your pup's olfactory enjoyment. Dogs use their super powerful noses to enjoy the scent – what they really love. In addition, our toys are incredibly easy to clean and are tested to meet US Child Safety Standards for lead, phthalates, BPA, and other toxins deemed hazardous. Since our launch in November 2017, thousands of pups have found a smarter way to play. The Logical Brands team is committed to fostering an environment of creativity and innovation as we continue our growth within the pet industry with the introduction of new brands such as Grrreen®, Moose & Pig®, and Coat & Tails®.Learn more at www.logical-brands.com