Karen Muccioli's Contact Details

Karen Muccioli's Company Details

Overly

Rīga, Rīgas pilsēta, Latvia • 17 Employees
Information Technology & Services

Founded in 2014, Overly became the first agency in the Baltic States that focuses on augmented reality (AR) technologies and the development of AR solutions. The company has since been named one of top 100 changemakers in Central and Eastern Europe by the world's leading global business publication, Financial Times.Its core product, a marker-based AR scanning app, has helped global brands engage worldwide audiences. Leading retailers, including Philips and Topshop, have used Overly to transform shopping journeys, while editors of global magazines, including National Geographic and Cosmopolitan have added new dimensions to their print publications. In the world of entertainment, the app was used by Warner Bros to promote an upcoming concert of a global superstar.Most recently, Overly made augmented reality creation more inclusive by introducing a self-service AR building tool in 2021. The SaaS (software-as-a-service) platform empowers anyone, from householders to big brands, to create DIY AR content—no coding skills required. Overly's capabilities democratize AR creation (it's like Canva for AR) and will be integral to Metaverse and its mixed reality future.