KLS Interactive is a Minneapolis-based online marketing company specializing in search engine optimization SEO), public relations and social media marketing.KLS Interactive understands that online marketing has evolved from a one-way communication into the age of participation. The power has shifted from the marketer to the hands of the consumer who is becoming increasingly involved online. The growing popularity of social networking sites and the emergence of the umbrella category, Social Media, have forced online marketers to start thinking interactive.