With the influx in popularity of social networking sites like Facebook, Myspace, and Twitter, any company or person can create a profile and market themselves to mass audiences. The advantage of these sites is also their problem; almost any company or person can create a profile, therefore it loses its unique appeal. Lifer Productions helps create unique, individual online profiles with a custom URL and online portfolios to broadcast talent. With proficiency in Public Relations, Lifer also utilizes emarketing, viral video, social media releases, and social networking sites to create brand awareness in this fast paced technological age.