Fashinating helps people discover, track and shop apparel, accessories, shoes and jewelry online, all sourced from the best online retailers globally. The company holds a pending US patent on its fashion discovery process that profiles users' actions and makes targeted product recommendations. The service has successfully launched in the Greek market since 2011 operating 7 co-branding solutions for publishers like Microsoft and Condé Nast. The team's next target is the UK market with the newly launched Fashinating.co.uk