The Campaign for College Opportunity is a nonprofit 501(c)(3) organization devoted to ensuring that the next generation of college-age students in California has the chance to go to college and succeed. The Campaign was founded by the California Business Roundtable, the Mexican American Legal Defense and Educational Fund (MALDEF) and the Community College League of California in 2003. The goals of The Campaign are to substantially increase the number of students attending two- and four-year colleges in the state and to significantly impact the rate that students succeed and achieve their postsecondary education objectives. Through building a strong committed coalition of key education, industry, labor, and policy leaders as well as leading public awareness efforts which highlight the crisis facing higher education in California, The Campaign works to create an environment of change and lead the state toward effective policy solutions.